Shop with us online or instore on Thursday 9th Jan, and 100% of profits from your order will be donated to the Red Cross to help those affected. You can also make a direct donation at any time here.

The Appeal

Retailers unite this Thursday via ‘ALL IN’ to fundraise for the Australian Red Cross Bushfire Disaster & Recovery Relief Fund.

Over 40 of Australia’s leading retailers with a combined network of 1,000+ stores have joined forces to provide 100% of profits from this Thursday 9th January to the Australian Red Cross Disaster Relief and Recovery Fund.

As one of may businesses that rely on the goodwill of our communities, a collection of local and international brands united proactively for the nation-wide initiative, we are stepping forward to support those that support us, collectively making a real difference.

This initiative provides an opportunity for people in each state and territory, and at home through online donations, to get involved.

The retailers and supporting partners working alongside us are; Abrand, Afterpay, Artesands, Ben Sherman, Brixton, bond-eye swim, Cue, Culture Kings, Dashing Printing, Dr Denim, eBay, FABRIC / TBWA, Faithful The Brand, Farage, Globe, Hugo Boss, Hush Puppies, Kwik Kopy, Lacoste, Lee Jeans, Levis, Local Supply, Misfit, M.J. Bale, Nautica, Neuw Denim, Nudie Jeans, Okanui, Rodd & Gunn, Rolla's Jeans, Sandler, Sea Level Swim, Speedo, Stussy, The Iconic, The North Face, True Alliance, Tutu Dumonde, Ugg, Veronika Maine, W.M. Ritchie Australia, Wrangler, XLarge.

“The size and scale of these fires in many parts of Australia is unprecedented. But so is the incredible wave of support we’ve seen from people and businesses around the country and overseas” said Belinda Dimovski, Head of Engagement and Support at Australian Red Cross.

“The funds raised will ensure our trained staff and volunteers can continue to be there for the long-haul, helping people take a deep breath, take stock of their losses, and slowly but surely get back on their feet. We’ll also be giving out emergency grants to help people cover essential costs as they start to rebuild.”

Where the money goes...

Money raised by ‘ALL IN’ for the Australian Red Cross Disaster Relief and Recovery Fund will be used to:

1. Welcome people in evacuation centres and recovery hubs. Listening, comforting, making people’s wellbeing their number one priority.

2. Locate missing loved ones through Red Cross’ Register.Find.Reunite service.

3. Provide emergency grants to those who’ve lost their homes to fires this summer, to cover immediate and everyday expenses.

4. Stay long after the disaster has passed via 1:1 support as people recover, and resilience programs for the wider community.

5. Provide ongoing training, education and community outreach in preparation for the next disaster, be it here in Australia or further afield.

Want to donate now?

If you would like to donate directly to the Australian Red Cross please do so HERE.

Australia is burning, and we can all do something about it.

Thank you.